Keynote Speaker
Inspiring insights and practical tips that lead to action?
Experience scientifically proven speaking techniques.
No cloudy words and complexity, but concrete insights.
Full of energy and going into action with a WOW feeling.
Recognized
In-depth content knowledge and expertise within the field.
Unique
Discover the secrets of the most successful companies.
Interactive
Presentations that automatically activate and engage the audience.
“I had asked Gust to give a presentation on cognitive biases. By asking targeted questions in advance, he was able to connect well with our needs. The result was an interactive workshop in which theory was combined with real-life examples and a subsequent assignment. The communication with Gust was pleasant and smooth, also during the workshop he knew how to keep the attention of the participants. As far as we are concerned, a positive experience.”
Nathalie Brandt
Ministry of the Interior and Kingdom Relations
About Me
“Knowledge is potential power”
Urgency + Entertainment = purposeless.
Entertainment + Content = irrelevant.
Urgency + Content = boring.
Urgency + Entertainment + Content = Power.
In both small and large companies, in business and consumer markets, I have helped companies grow as a Growth Consultant and Head of Business Innovation.
Within these roles, I have:
Spent millions of dollars in marketing budgets.
Conducted hundreds of experiments.
Contributed to hundreds of millions of dollars in sales.
Won 4 (inter)national professional awards.
What distinguishes growth companies from shrinking companies? Over time, those patterns become apparent.
Those patterns can also be found in countless books, articles and models.
My goal? To effectively convey the right patterns to the right people to bring about meaningful change.
7+ years experience in marketing
Subjects
What are you looking for?
Business-Driven Marketing
8 Steps to Smart Marketing Management
Proven marketing management methodology.
A process that naturally leads to the desired results.
Marketing as the primary driver of business growth.
Choose BDM
S.N.I.P.E.
5-Step Process for Rapid Experimentation Cycles
Discover the cause behind your growth bottlenecks.
Effectively brainstorm and prioritize solutions.
Scientific approach to experimentation.
Choose S.N.I.P.E.
Goal-Setting
Setting realistic and inspiring goals
Goals that make your too team put their shoulders to the wheel.
Learn how to truly set SMART goals.
Do’s and dont’s in setting effective goals.
Choose Goal-Setting
Strategy
Your roadmap to success
Translating your vision and goals into a concrete plan.
Common mistakes in creating an effective strategy.
Ensuring the strategy is agile and correctly executed
Choose Strategy
Data Literacy & Intelligence
Make data work for you
How Business & Market Intelligence work together.
Interpreting, analyzing and visualizing data correctly.
From gut feeling to data-informed and data-driven.
Choose Literacy & Intelligence
Cognitieve Biases in Data
Avoid thinking errors
Increase the reliability of your data and insights.
Discover how unconscious errors creep into your work.
Build and maintain a strong data-driven culture.
Choose Cognitieve Biases in Data
Artificial Intelligence
Work 10x Smarter with AI
What AI can or will mean for you and your business.
How you can best start applying AI in your business.
Practical tips, do’s and dont’s in using AI.
Choose Artificial Intelligence
Brand & Customer Experience
Brand & Customer Experience
The importance of asking and processing feedback.
Common mistakes in customer experience.
Take your business to the next level with a concrete plan.
Choose Brand & Customer Exp.
TAM SAM SOM & Decision-Making Unit
Verzilver je marktpotentieel
Segmenting your market into manageable parts.
The most efficient and effective Go-To-Market Strategy.
Do’s/dont’s in defining market segments and target audiences.
Choose TAM SAM SOM & DMU
Cialdini Principes
Art of Persuasion Unleashed
Brain-friendly influencing with proven tactics.
Which principles are best to apply and when.
The trade-off between short-term and long-term results.
Choose Cialdini Principes
Customer Journey Mapping
Know Your Customer Journey
Find out how people really become customers or why not.
Common mistakes in directing your customer journey.
Find out which in stages you are under- or over-represented.
Choose Cust. Journey Mapping
Product-Market Fit
Finding Your Market Fit
Enthusiastic clients in a market with great potential.
Discover the bottleneck of your market, product or customers.
Do’s and dont’s in reaching Product-Market Fit.
Choose Product-Market Fit
Is your topic not listed? Ask about the possibilities and get in touch.
Internationally recognized with 4 prizes and 11 podiums
View my work at Fingerspitz with JohnBeerens.com, Bruynzeel Keukens and Lampidee.
Audience
Question: “is this for you?”
It’s not for you if…
You expect a keynote to be the magic solution to all your business problems.
You are not open to new perspectives and ideas that differ from your current thinking.
You prefer to stay in old, familiar patterns without the will to change.
You expect motivation alone to be enough without taking further action.
It’s for you if…
You are looking for inspiring, grounded and immediately applicable insights.
You believe in the power of clear and understandable communication without unnecessary complexity.
You want to invest in the development of your audience or employees with new perspectives and knowledge.
You want to make a lasting impact on your audience or colleagues with proven speaking techniques.
Action
Book an inspiring keynote speaker?
No vague language and complicated concepts, but clear insights.
Discover the effectiveness of scientifically proven speaking techniques.
Get straight to work with a bucket of energy and valuable information.
* Without obligations
FAQ
Frequently asked questions
Can you customize presentations based on our specific needs?
How do you prepare for a presentation?
Can we expect further guidance after the presentation?
Do you also give presentations in English?
Do you also offer online presentations?
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