Business Workshops & Incompany Training
Want to apply new techniques and valuable insights immediately?
Practical solutions to specific business challenges.
Handouts and reference materials to create lasting change.
Full of energy and with a WOW feeling to take action.
Recognized
In-depth content knowledge and expertise within the field.
Unique
Implement the secrets of the most successful companies.
Practical
Immediately applicable actions, valuable insights and quality assurance.
“I had asked Gust to give a presentation on cognitive biases. By asking targeted questions in advance, he was able to connect well with our needs. The result was an interactive workshop in which theory was combined with real-life examples and a subsequent assignment. The communication with Gust was pleasant and smooth, also during the workshop he knew how to keep the attention of the participants. As far as we are concerned, a positive experience.”
Nathalie Brandt
Ministry of the Interior and Kingdom Relations
About me
“Knowledge is potential power”
Urgency + Entertainment = purposeless.
Entertainment + Content = irrelevant.
Urgency + Content = boring.
Urgency + Entertainment + Content = Power.
In both small and large companies, in business and consumer markets, I have helped companies grow as a Growth Consultant and Head of Business Innovation.
Within these roles, I have:
Spent millions of dollars in marketing budgets.
Conducted hundreds of experiments.
Contributed to hundreds of millions of dollars in sales.
Won 4 (inter)national professional awards.
What distinguishes growth companies from shrinking companies? Over time, those patterns become apparent.
Those patterns can also be found in countless books, articles and models.
My goal? To effectively implement the right patterns to bring about meaningful change.
7+ years experience in marketing
100m+
Revenue attribution
1m+
Marketing budget spent
500+
Experiments run
25k+
Monthly readers
Subjects
What are you looking for?
Business-Driven Marketing Canvas
One A4 Marketing Plan
Understanding pain points, needs, frustrations and benefits.
Effectively chart the journey from person to customer.
Assess strengths, weaknesses, opportunities and threats.
Choose BDM Canvas
Business-Driven Mrkt. Strategy Map
One A4 Goals & Strategy
Data-driven and well-articulated marketing strategy.
Company-wide impact through alignment with business goals.
Apply focus in both the short and long term.
Choose BDM Strategy Map
S.N.I.P.E.
Rapid Experimentation Cycles
Discover the cause behind your growth bottlenecks.
Effectively brainstorm and prioritize solutions.
Scientific approach to experimentation.
Choose S.N.I.P.E.
Artificial Intelligence
Work 10x Smarter with AI
What AI can or will mean for you and your business.
How you can best start applying AI in your business.
Hackathon to apply AI directly to prioritized use cases.
Choose Artificial Intelligence
Product-Market Fit
Finding Your Market Fit
Enthusiastic customers in a market with great potential.
Discover the bottleneck of your market, product or customers.
Make your team instantly customer and market focused.
Choose Product-Market Fit
Customer Journey Mapping
Optimal Customer Experience
Discover how people actually become customers or why not.
Find out which stages you are under- or over-represented in.
Instantly generate more new and returning customers.
Choose Cust. Journey Mapping
TAM SAM SOM & Decision-Making Unit
Cash In On Market Potential
Segmenting your market into manageable parts.
The most efficient and effective Go-To-Market Strategy.
A good look at the competition and differentiate yourself.
Choose TAM SAM SOM & DMU
Cialdini Principes
Art of Persuasion Unleashed
Brain-friendly influencing with proven tactics.
Which principles are best for you to apply and when.
Instantly implement effective influencing techniques.
Choose Cialdini Principes
OGSM
Roadmap to success
Translating your vision and goals into a concrete plan.
Ensuring the strategy is agile and correctly executed.
Working purposefully with motivating goals and a plan.
Choose OGSM
Is your topic not listed? Ask about the possibilities and get in touch.
Internationally recognized with 4 prizes and 11 podiums
View my work at Fingerspitz with JohnBeerens.com, Bruynzeel Keukens and Lampidee.
Audience
Question: “is this for you?”
It’s not for you if…
You expect one workshop to be the magic solution to all your business problems.
You see training and workshops as a cost rather than an investment.
You prefer to stay in old, familiar patterns without the will to change.
You are unwilling to have an interactive session with your team.
It’s for you if…
You are looking for practical and immediately applicable skills and actions.
You want to effectively implement and ensure new techniques and processes.
You want to invest in the development of your employees and company with new perspectives and knowledge.
You want to make a lasting impact in your company with proven techniques.
Action
Need interactive workshop or incompany training?
Targeted approach to solve unique business problems.
Long-lasting results thanks to assurance with handouts and reference work.
With a boost of enthusiasm, inspiration and insight right off the bat.
* Without obligations
FAQ
Frequently asked questions
What is the duration of an average workshop or training?
Can the workshops be tailored to our specific needs?
How many participants can participate in a workshop?
Can workshops also be conducted in English?
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