Fractional CMO

Double Your Marketing ROI within 90 Days

As Fractional CMO for Marketing Teams, I partner with you, the Marketing Manager, to:

Get more return on your marketing budget by focusing your investments on what really works.

Accelerate marketing initiatives with monthly hands-on sprints that align with your business goals.

Strengthen internal marketing capacity through on-the-job coaching and mentoring of your team.

👉🏻 Workshop / Keynote / Consultancy

Proactive

Weekly updates with strategic insights and recommendations before you have to ask for them.

Results-oriented

Focus on work that generates measurable euros within both the short and long term.

Transparant

No empty promises and meaningless data. Transparent, understandable and frequent communication.

Problem

Are you spending a lot of money on marketing and not seeing enough results?

Companies spend an average of 9.5% of annual revenue on marketing (Gartner 2022).

25-50% of that budget is wasted (Nielsen 2018) on inefficient campaigns, high agency fees (~21%) or wrong activities.

Your current marketing approach is hindering your growth:

Lack of a short- and long-term strategic plan, preventing goals from being met.

Missing expertise within the team, leading to high outside agency costs.

No data-driven insights to guide decisions and base work on.

Your results come from your actions.

Your actions are determined by your process.

Good process leads to better results.

How do you make sure your process works for you, rather than against you?

7+ years experience in marketing

100m+

Revenue attribution

1m+

Marketing budget spent

500+

Experiments run

25k+

Monthly readers

Solution

I professionalize your marketing process into the primary driver of your business growth

Why do some marketing teams succeed where others fail?

The difference is in the approach: the ‘Marketing Management Methodology‘.

As a Fractional CMO for Marketing Team(s), I partner with you, the Marketing Manager, to double your ROI with Business-Driven Marketing work sessions, together we:

Gain data-driven insights, including what the biggest growth inhibitors are for your business.

We formulate a focused short- and long-term action plan aligned with your business goals.

We work in iterative sprints using a proven 5-step process to learn, validate and optimize.

The result?

End-to-end digital strategy with strategic focus on work that delivers the most return on investment.

Strengthening internal skills through targeted on-the-job coaching and documentation of internal processes.

Instant measurable growth through rapid adjustments based on business and market insights.

Ready to double your Marketing ROI?

Method

Business-Driven Marketing in 3 stappen

1. Audit
30 days

Goal

Understand current and desired situation to formulate a roadmap and business case based on that.

Result

Extensive research
Current maturity
Priority list of actions
Strategic plan
Roadmap with timeline
Business case calculation
Determining goals

2. Implementatie
60 days

Goal

Intensive implementation of Business-Driven Marketing using a pre-established plan with timeline.

Result

Cashing in on quick wins
Strategic workshop(s)
Scaling up sprint cycles
Finishing roadmap
Internal training
Frequent updates
Monthly reports

3. Optimalisatie
Continuous

Goal

Customized monthly Business-Driven Marketing work sessions to continuously achieve measurable growth.

Result

Data-driven insights
Targeted action plan
Iterative sprints
Hands-on coaching
Monitor strategic focus
Increase maturity
Responding to opportunities

Way of Working

Tailor-made periodic work sessions

Internationally recognized with 4 prizes and 11 podiums

View my work at Fingerspitz with JohnBeerens.com, Bruynzeel Keukens and Lampidee.

Effective Digital Marketing Awards (EDMA)

Services

How can I best help you?

Do-It-Yourself (DIY)

Fractional CMO – Essential

A low-threshold approach for companies that want to remain self-directed, but need periodic strategic input to optimize their marketing efforts.

Quarterly work sessions to provide your team with necessary insights.

Guidance on formulating a marketing plan and setting priorities for the coming quarter.

Support in monitoring and adjusting the implemented actions for maximum impact.

Estimate of investment
On request

Choose Essential

Done-With-You (DWY)

Fractional CMO – Plus

A monthly partnership for companies seeking ongoing strategic guidance to accelerate their marketing process and achieve growth.

Monthly work sessions to review progress and plan new actions.

Ongoing coaching and mentoring for your team to effectively implement the strategies.

Focus on achieving both short-term and long-term results through monthly optimizations.

Estimate of investment
On request

Choose Plus

Done-For-You (DFY)

Fractional CMO – Ultimate

The most intensive partnership for companies in need of weekly, hands-on support to achieve maximum growth.

Weekly work sessions for immediate implementation and optimization of marketing activities.

Complete guidance in developing and implementing a data-driven marketing strategy.

Rapid iterations and adjustments to respond immediately to market changes and growth opportunities.

Estimate of investment
On request

Choose Ultimate

👉🏻 Workshop / Keynote

Not sure? Schedule a consultation.

Profile

The breadth of a generalist, the depth of a specialist

As a Fractional CMO with a T-Shaped profile, I help your team to:

Work independently with data, technology, creativity, marketing and tools through targeted training.

Make better decisions and avoid mistakes with real-time dashboards and reliable tracking of all relevant data.

Develop a customer-centric culture that fosters collaboration and puts growth first.

Structurally optimize the customer journey, increasing conversion rates, repeat orders and average order values.

Launch and analyze more well-founded experiments so you can respond to new opportunities faster.

Improve ROI from marketing channels such as Google Ads, SEO, Meta Ads, etc.

As an addition to your team, I understand your specific challenges and opportunities. I help you address them strategically and effectively so that your business can grow sustainably.

Difference

How is a Fractional CMO different to a CMO?

Audience

Question: “is this for you?”

It’s not for you if…



You want to remain dependent on a few individuals or external partners.



You’re looking for a magic solution to overnight success.



You make decisions based on ego whether your organization exhibits HiPPO (Highest Paid Person’s Opinion) behavior.



Marketing is not or does not have to be a priority for your business.



You have insufficient support to make changes within your organization.

It’s for you if…



You want to future-proof your business by investing in strong processes.



You want to reduce dependence on individuals or external partners.



You want to achieve maximum growth by using marketing as your main growth engine.



You want to take your organization to the next level by investing in greater maturity.



You want to respond faster to changes and new opportunities.

Action

No more missing out on revenue?

Start with Business-Driven Marketing work sessions:

Invest not only in your bottom line, but also in the future-proofing of your business.

Learn, validate and optimize using a proven 5-step process.

Always focus on things that make the most impact through alignment with business goals.

* Without obligations

Alternatives

Your other options

Marketing Agency

Better to outsource work with a specific scope to.

Consultant

Better to leave very specific problem sets or issues with.

Fractional CMO

Double Your Marketing ROI within 90 Days

Proactive

Results-oriented

Transparant

Problem

Are you spending a lot of money on marketing and not seeing enough results?

7+ years experience in marketing

Revenue attribution

Marketing budget spent

Experiments run

Monthly readers

Solution

I professionalize your marketing process into the primary driver of your business growth

Method

Business-Driven Marketing in 3 stappen

1. Audit30 days

Goal

Result

2. Implementatie60 days

Goal

Result

3. OptimalisatieContinuous

Goal

Result

Way of Working

Tailor-made periodic work sessions

Internationally recognized with 4 prizes and 11 podiums

Services

How can I best help you?

Fractional CMO – Essential

Fractional CMO – Plus

Fractional CMO – Ultimate

Profile

The breadth of a generalist, the depth of a specialist

Difference

How is a Fractional CMO different to a CMO?

Audience

Question: “is this for you?”

Action

No more missing out on revenue?

Alternatives

Your other options

Marketing Agency

Consultant

I am still in doubt...

FAQ

Frequently asked questions

What is a Fractional CMO?

When do I need a Fractional CMO?

What if I already have a Marketing Manager?

How does the process work?

How soon can I expect results from a Fractional CMO?

How do I determine if my company needs a Fractional CMO?

Work together?

See services

Schedule consultation

Contact

Insights

Socials

Collaborate

1. Audit
30 days

2. Implementatie
60 days

3. Optimalisatie
Continuous